Case Study

Explore Berrima

Illustrations + Maps | website design | Brand Identity


Explore Berrima

Illustration | Branding & Logo Design | Print Design | Webs Design | Photography

‘Explore Berrima’ is a collaboration between JORDAN | web & graphic design and sales & social media manager Natalie Block. As business associates we came together to create a cohesive brand and suite of marketing material for Berrima to promote the village as a unique tourism destination in the wake of Covid 19 and the NSW bushfires which heavily affected the area.

The first project launched was a 12 page A6 fold out printed inbound brochure featuring a village map and details of local businesses. The pocket guide features a custom illustrated map that highlights historic landmarks & business houses, and encourages visitors to explore more of the village.

Building on the success of the pocket guide, we created ‘Explore Berrima’ website, a visually engaging and information packed website featuring details on where to eat, stay, shop and things to see & do in Berrima. JORDAN | web & graphic design also undertook a series of photshoots of the village to be used in online & print marketing.

The “Explore Berrima’ project has been backed up with a strong social media presence, digital newsletters and branding campaigns. The project has been funded entirely with the support of local businesses.

Explore Berrima logo

Scope of work

Logo & Branding
Brochure Design
Website Design
Digital Newsletters


Visit website
Explore Berrima Pocket Guide
Pocket Guide and map
Honey jars
Explore Berrima website
Pages from Explore Berrima website
Historic buildings in Berrima
Bar at The Surveyor General Inn
Explore Berrima Newsletter