Jordan Publishing & Design was approached by Colin Apps, the owner of the Humane MouseTrap website with one problem, he felt that visitors to his site were not clearly aware of how to purchase his MouseTrap. The redesign brief was to be fun and friendly and solve the problem of how to purchase. Jordan Publishing & Design redesigned the site with emphasis on the placement of "buy now" buttons and by placing a sticky "buy now" button that does not move when the user scrolls so the link is constantly on screen. A javascript rollover was also installed to display how the product works in a 3 step rollover. The new site was designed with a cartoon feel and with custom designed iconography.